About Brand Building with Brennan

What does it mean to build a brand?

One might think that a brand is just a logo, some colours, and a few fonts.  While that is a part of a brand, it’s just one small part of it.  

Your brand is effectively the way you present your company, publicly and internally.  It’s the way you speak, whether that’s verbally or in text. It’s the way your photos look. It’s the way you deal with clients and customers. It’s the experience of dealing with your company. Building your brand is about getting noticed and standing out. It’s about people wanting to do business with you.

This site is geared towards small business owners who are either just starting out, or are looking for information to help expand their business and grow their brand.  

It all starts with your web site.

Your web site is the central component of a modern marketing strategy.  It’s the one piece of digital real estate that you actually own and have full control over.  Your web site is not at the mercy of disappearing or being drowned out when the social media companies decide to change their algorithms. 

With your web site you are able to ensure that your clients and customers are able to see what you want them to see.  This means you can talk in detail about your services, pricing, frequently asked questions and more. Even your social media feeds can appear on your site.  This also means it’s more complex as there’s less of a framework for you to build around. It’s important to be conscientious of how you display your information and to make it simple for people to find what they’re looking for. Having someone to guide you in the process can make or break your business.

Building from your web site out is a great way to build out your brand.  Once you have that permanent digital home for your business, you can work to drive traffic there through so many other ways, be it social media, broadcast advertising like radio and TV, targeted ads like Facebook and Google Ads, YouTube, or networking knowing that your clients will always see the information you want them to see when they get there.

About Brennan

I’ve always been unapologetically a geek.  My passions over the years have varied but it always came back to technology and design. I started dabbling in web and graphics design back when I was in middle school.  I wasn’t very good, but I’ve come a long way in 25 years.  

Since then I’ve worked as a computer tech, I’ve done commission sales, I’ve helped companies to streamline their processes, I’ve done freelance web and graphics design work and finally in 2016 I founded what came to be Tallack Media Corp.  I’ve built my career around helping other businesses succeed.

I’m a huge proponent of community over competition.  I’ve learned to work with my competitors instead of against them. A rising tide lifts all boats.

Over the years I’ve honed my own strategies and built upon the strategies of others to help my business and my clients’ businesses to grow and prosper. I’m here to help you grow your brand.